Abu Dhabi  -- Abu Dhabi National Oil Company (ADNOC) has become the first Emirati brand to enter the list of the world’s 100 most valuable brands, while retaining its position as the UAE’ most valuable brand for an eighth consecutive year, according to a report published by Brand Finance on Monday.

ADNOC’s brand value rose 11 per cent year on year to $21.13bn in 2026, the report said, representing growth of more than 350 per cent since 2017.

The company also maintained its position as the strongest brand in the UAE, with its global brand strength score increasing to 82.1 points under Brand Finance’s methodology.

ADNOC retained a “AAA-” brand strength rating for the third consecutive year.

ADNOC is the sixth most valuable oil and gas brand globally

Brand Finance ranked ADNOC as the Middle East’s second most valuable brand and the sixth most valuable oil and gas brand globally, placing it ahead of several international supermajors. The consultancy attributed ADNOC’s performance to its use of artificial intelligence, diversified international expansion and progress on decarbonisation.

“ADNOC’s recognition as the UAE’s most valuable brand for the eighth year running, and its entry into the global top 100 for the first time, reflects the vision of our leadership and the trust of our partners and customers,” ADNOC MD and GCEO Dr Sultan Ahmed Al Jaber said in a statement. “It also underscores ADNOC’s transformation into a resilient, technology-enabled, globally competitive energy company.”

David Haigh, chairman and CEO of Brand Finance, said ADNOC had strengthened its standing both domestically and internationally. “As ADNOC continues to embrace its transformation into a tech-enabled, globally competitive energy company, it is cementing its status as a true global brand leader,” he said.

Brand Finance defines brand value as the net economic benefit a brand owner would achieve by licensing the brand in the open market. The valuation is calculated using a balanced scorecard that includes marketing investment, stakeholder equity and business performance.