In recent days, Egypt has witnessed a significant development in the food sector as all branches of the popular dessert and dairy brand “B Laban” were shut down. The sudden closure has sparked widespread debate and raised questions about the real reasons behind this decision, especially given the brand’s broad popularity.

Main Reasons for the Closure

According to the National Food Safety Authority, the shutdown came after serious violations related to food safety were discovered. Lab tests revealed the presence of harmful bacteria in some products, the use of internationally banned artificial colorings, and poor storage and production practices, which led to several cases of food poisoning.

A report by Al-Masry Al-Youm also stated that regulatory authorities closed dozens of branches in governorates like Giza, Cairo, Gharbia, and Port Said due to issues such as lack of proper licenses, inadequate ventilation, and failure to meet food safety standards.

Company Response

In an official statement, B Laban expressed dismay over the actions taken against it, emphasizing that it is a national brand founded by Egyptians and had successfully expanded to nine Arab countries. The company warned that the current crisis threatens to bring down a successful Egyptian enterprise without giving it a fair chance to clarify or rectify the alleged violations.

It also announced a complete suspension of operations in Cairo and other governorates, placing the future of 25,000 employees at risk.

Consequences of the Shutdown

• Economic: The closure has led to major financial losses for the company and a total halt in business operations, which could impact the local economy, especially given the presence of 110 branches and affiliated factories.

• Social: Thousands of workers who relied on these jobs as their main source of income now face an uncertain future, raising concerns over a potential increase in unemployment within the sector.

• Health: The move reflects the authorities’ commitment to public health and underlines the importance of strict food safety compliance, particularly after reported cases of food poisoning.

Looking Ahead

This crisis serves as a wake-up call for all food industry businesses to adhere strictly to quality and safety standards, secure the necessary licenses, and maintain a hygienic environment for food production and storage. It also highlights the crucial role of regulatory bodies in protecting consumers and ensuring the delivery of safe, healthy products.

In conclusion, the future of “B Laban” remains uncertain. Will the company manage to address the violations and make a comeback, or is this the end of one of Egypt’s most recognized dessert and dairy brands?